About R&Co. Salon and Spa Founder
"Ross the Boss"
IN THE BEGINNING...
Ross was transferred to Memphis to develop
the Southeast region for his employer, a
tennis shoe company. It was great money
but too much travel. In fact, he got his
hair cut at the barbershop in front of his
townhouse because it was close and fast.
One day he walked in and the owner, Sarge,
was busy, so he let the new guy cut his hair.
The cut wasn’t that much better, but the
attitude was. “I really enjoyed visiting with
him. He was fun,” Ross said. A couple of
visits later, that friendly barber announced
that he had bought the business and was
changing the name to Fantastic Sam’s.
Ross watched as the business skyrocketed.
So when he was approached by Sam,
his barber, to purchase two franchise
salons in the Knoxville area that had gone
bankrupt, he agreed.
As part of the franchise agreement the
stylists had nicknames, so Ross took one
too. He became Ross the Boss and used
the name to promote awareness of the new
management. When the franchisor decided
to become a “budget” operation, Ross
bought his way out of the franchise agreement
and dropped the stylists’ nicknames.
But he got stuck with his own nickname
because he felt it only made sense to keep
a name people knew; thus “Ross the Boss
and Co.” became the salon name and was
soon to become a registered trademark.
Most agree that Ross the Boss and Co.
does not sound like a typical salon name;
however, the name and his rhyming ads
quickly earned him plenty of giggles, but
also recognition and clients. People
remembered the name, some enjoyed the
ads, and they liked the staff and skills they
found at Ross the Boss.
The number of stores has grown to 12. Plus the size of the salons has
increased from 1,200 square feet to 2,400
or more.


